business · Creativity · Self development

3 easy steps for starting a product range for the procrastinating creative

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There is always a way if you really want to do something, yet we often hear the words ‘if only’. ‘I would make those if only I could sew’, or ‘if only I had a photography degree I would be good at that’, and ‘if only someone would show me the easy way to build a website, mine would be fantastic!’…

If only… just another excuse to drown out what calls to your creative side and we all have one. Even a simple doodle on a envelope nurtures your creative soul, or the guy that can fold a napkin into a cat, we all have a creative hungry bear we must feed with art supplies, textiles, a pen and paper from time to time, but what if you want to turn your creativity into a physical product but keep coming up with excuses as to why you just can’t?

You have the scribbles on paper, the visuals in your head but it’s all just too vague and getting from idea to launch is laughable as you just don’t know where to go to put your product out there. Not to mention the time it would take to learn all these skills to showcase a quality product. You have hit a brick wall and so now all your exciting ideas sit in a notebook gathering dust.

But wait! It does not have to be this way! Just because you have no team or collaborators does not mean you run away with your tail between your legs. There are actionable options you must now take!

1. OUTSOURCE:

be it a graphic design PDF you need for a tshirt you have hand sketched or a prototype for a new invention that came to you in the shower, simply outsource the parts you cannot or will not do! Find the work/products you like, follow the trail from source to final product and reach out and get a quote. One simple step to making your own product come to life. It is an easy step too, you just find someone else to do it! No man is an island right?

The beauty of outsourcing is you don’t have to enter into a contract, choose a freelancer and agree on a set fee. Word of mouth, free ads, the world is teeming with other creators/artists and skilled people!  If the end result isn’t quite what you had in mind you can then move on freely!

2. TELL YOUR STORY

You are your product and your product is you. Merge now to avoid boredom or disassociation down the line. Regardless of your motives – be they money or recognition – whatever, it doesn’t matter. The important aspect is to be authentic and whatever you choose to produce make sure it adheres to your persona, your ethos and your passions. Work is not work if it is play. Don’t get me wrong, bringing a product into the world isn’t going to be a walk in the park for the most of us, but if you breath passion into what you are offering the world, the process shall be far less painful!

Describing the roots of your idea or the process allows your customer to really resonate with you and get to know you too. This leads to an ongoing professional relationship which could prove invaluable to future growth. Plus this can work both ways, by really getting to know your customer base you can begin to understand demand and preferences therefore allowing you to serve your target audience better and better.

 

3. YOUR ‘WHY’

Now this phrase gets thrown around far too freely these days and can leave a yucky taste in the mouth due to sleazy internet sales and over enthusiastic repetitive life coaches BUT in all truth, you need to know your why!!! Why? Well, if you can’t analyse and weigh up why you want to product launch then you may face a bumpy road and give up at the first flat tyre. Asking yourself the pros and cons gives you a realistic idea of how far you will go to make it successful. No one likes a pessimist, I’m not suggesting you put yourself off before you have even begun, you just need to have a good hard talk with yourself regarding the purpose of what you are about to unveil. Long and short term profits, your edge that sets you apart from the rest of your niche and risk assessment are just a few of the factors that you might want to consider before jumping all in. On saying that, not all of us look before we leap and so if you feel in your heart you must put your idea into physical form I urge you to go do one actionable step towards making it a reality right now before the universe passes it on to someone who will send that email, make that enquiry, get a quote… are you still here?… GO…. GO NOW!

 

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